Pete White Writes (Amongst other things).
It's nice to meet you.
As you've gathered my name is Pete White. Also, I write.
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"Ok" you might say. "what's so interesting about that?"
"Great question", I might reply. Well let me tell you all about the Pete White difference:
1. You'll be working with an accredited biomedical scientist
Brilliant science should inspire brilliant creative. With a background in biomedicine, accredited by the IBMS, I'd like to believe I know what I'm talking about, especially when it comes to clinical research, drug development and healthcare innovation.
2. You'll be working with an accredited healthcare designer.
A research masters in healthcare design has allowed me to collaborate directly with patients, HCPs and those actually impacted by the conditions I write about, informing every choice I make at a practical and — more importantly — human level.
3. You'll be working with an accredited chill dude.
Whatever your requirements, I'm happy to help — on your terms. Whether that means coming into the office, chatting to clients, or simply sending over a draft at the end of the week without a single peep.
In short...
Why not take a look at some work?
AD & PN EDUCATIONAL CAMPAIGN
Concepting for an educational HCP campaign focusing on the role of the cytokine IL-31 in atopic dermatitis and prurigo nodularis. Hosted on IL31role.com
ROCHE GLOBAL 'EUREKA!' CAMPAIGN
Original concepts and copy for external and internal Roche global PR campaign
TAKHZYRO
Copy and key scientific message development for the international website of TAKHZYRO — a targeted therapy for the rare disease Hereditary Angioedema (HAE).​
Radius Health Creative
Concept, layout and copy for the website of Radius Health Creative — an independent,
strategic-creative healthcare communications agency.
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ALECENSA OPENING VIDEO
Script and storyboard for ALK+ NSCLC therapy
All Videos
SANTHERA CONGRESS STAND
PM gold winner for innovation – concept and copy for dry eye disease portfolio
ALECENSA YEARS MORE UNFORGETTABLE MOMENTS CAMPAIGN
Copy and messaging development for award nominated ALK+ NSCLC campaign
ACTEMRA 'ROAR' VIDEO
Script, storyboard and meeting design for rheumatoid arthritis and giant cell arteritis treatment
ZYTIGA REBRAND
Original concepts and copy for prostate cancer treatment
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“I am delighted to share my positive testimonial for Pete, who is an incredibly talented and creative professional. I had the pleasure of working with Pete on projects that required out-of-the-box thinking and creativity, and he exceeded all expectations.
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I quickly realised how amazing Pete was and how integral he was to our team. He played a fundamental role in turning rational content into rich, promotional stories, which ultimately led to a very successful results. His skills with internal and external client campaigns were impressive, and his ability to link copy and strategy was invaluable.
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What I appreciate most about Pete is the level of trust that we had in him. He is a safe pair of hands, and we knew that we could give him a brief, and he would work to deliver to pressured timelines. He always met and exceeded expectations, and we had lots of confidence in his work.
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Overall, I would highly recommend Pete for any creative writing project or campaign. He is a true professional, a creative problem-solver, and an asset to any team.”
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— Catarina Melo: founder of Radius Health Creative —
Additional clients
