PETE WHITE
FREELANCE MEDICAL COPYWRITER
(Amongst other things)
AD & PN EDUCATIONAL CAMPAIGN
Concepting for an educational HCP campaign focusing on the role of the cytokine IL-31 in atopic dermatitis and prurigo nodularis. Hosted on IL31role.com
ROCHE GLOBAL 'EUREKA!' CAMPAIGN
Original concepts and copy for external and internal Roche global PR campaign
TAKHZYRO
Copy and key scientific message development for the international website of TAKHZYRO — a targeted therapy for the rare disease Hereditary Angioedema (HAE).
ZYTIGA REBRAND
Original concepts and copy for prostate cancer treatment
ALECENSA OPENING VIDEO
Script and storyboard for ALK+ NSCLC therapy
All Videos
SANTHERA CONGRESS STAND
PM gold winner for innovation 2019 – concept and copy for dry eye disease portfolio
ACTEMRA 'ROAR' VIDEO
Script, storyboard and meeting design for rheumatoid arthritis and giant cell arteritis treatment
ALECENSA YEARS MORE UNFORGETTABLE MOMENTS CAMPAIGN
Copy and messaging development for award nominated ALK+ NSCLC campaign
“I am delighted to share my positive testimonial for Pete, who is an incredibly talented and creative professional. I had the pleasure of working with Pete on projects that required out-of-the-box thinking and creativity, and he exceeded all expectations.
I quickly realised how amazing Pete was and how integral he was to our team. He played a fundamental role in turning rational content into rich, promotional stories, which ultimately led to a very successful results. His skills with internal and external client campaigns were impressive, and his ability to link copy and strategy was invaluable.
What I appreciate most about Pete is the level of trust that we had in him. He is a safe pair of hands, and we knew that we could give him a brief, and he would work to deliver to pressured timelines. He always met and exceeded expectations, and we had lots of confidence in his work.
Overall, I would highly recommend Pete for any creative writing project or campaign. He is a true professional, a creative problem-solver, and an asset to any team.”
— Catarina Melo: founder of Radius Health Creative —
HERCEPTIN SC + PERJETA DETAIL AID
Layout, copy and messaging development for HER2+ breast cancer therapy
Additional clients
